Notice how Jamie is able to invite and have dialogue with the entire family (her Husband Jack and Daughter Kennedy) on the house they want.
She also goes one step further and invites her friend Cheryl who is house-hunting to view the house she’s looking at and encourages her to find an opening in the neighborhood so they can be neighbors again.
This is an example of how the Friends and Family Search Feature can be a lead magnet and speed the closing process for home-buyers.
It’s great for realtors too, because it keeps active home-buyers searching for properties on your site and offers social interaction similar to Facebook.
Ever wondered why you spend so much time on social media?
Really, it’s mostly because it connects you with your friends and makes digesting information fun. So let’s just imagine if your site makes the home-buying process anything similar what it could mean for your business and for customer satisfaction.